Obbi Announces Avalon Yacht Club Partnership And Strategic Rebrand

Obbi, the award-winning compliance, operations, safety and training platform for clubs, has announced a major strategic evolution in its brand and market positioning. Formerly known as Obbi Golf, the company will now expand to Obbi Club, reflecting its growing role in supporting a broader range of clubs - including yacht, leisure, city, and country clubs — worldwide.

The announcement coincides with a new partnership with the Avalon Yacht Club in New Jersey, USA — led by Joseph A. Mendez, CCM, CCE, General Manager — who has chosen Obbi Club to support the club’s ongoing commitment to operational excellence, safety, and member experience.

“At Avalon Yacht Club, we’re focused on delivering excellence — for our members, our team, and our operations,” said Joseph A. Mendez, CCM, CCE, General Manager at Avalon Yacht Club. “That includes maintaining the highest standards of compliance, operations, safety, and training. As I looked to ensure we had the proper tools to achieve these things, partnering with Obbi Club was the obvious and best step forward in supporting those goals.”

The transition from Obbi Golf to Obbi Club reflects the company’s expanding impact across all areas of club management — bringing together compliance, operations, safety and training into one integrated system that empowers General Managers, Department Heads, and Boards to protect their people, enhance standards, and save time.

“As we continue to grow globally and respond to the needs of the club industry, it’s become clear that our solutions offer significant value beyond the golf sector,” said Gareth Macklin, CEO and Founder of Obbi Club. “Transitioning from Obbi Golf to Obbi Club reflects this broader opportunity and reinforces our commitment to serving the full spectrum of clubs — whether golf, leisure, yacht, city, or beyond. That said, we remain incredibly proud of our roots in golf and will continue to be a prominent and trusted solution provider within the golf market.”

Obbi Club’s integrated platform is used by clubs across the UK, Ireland, Europe, New Zealand and America to streamline daily checks, staff training, asset management, incident reporting, policy tracking and more — ensuring one consistent standard across all departments. The move marks the next chapter in Obbi Club’s mission to “help make clubs safer everyday by connecting compliance, operations, safety, and training, into one live, practical system - designed for clubs, used by everyone, and trusted when it counts.”

Photo: Avalon Yacht Club.