Stoke Park Host Under Armour BiomecaSwing Launch Event

    February 21, 2024

Stoke Park recently hosted the launch of the Under Armour Drive Pro in their newly refurbished state-of-the-art BiomecaSwing Studio. The studio, which contains technology unique to Stoke Park in the UK, is a very exciting addition to Stoke Park’s golf facilities, particularly to its golf coaching programme — an element currently open to guests as planning and renovation works are ongoing.

The newly refurbished BiomecaSwing Studio includes a TrackMan 4 doppler radar system which can be used both indoors and outdoors to track the flight of the ball and measure club data at the point of impact. When used indoors in the swing studio you can play hundreds of courses worldwide in simulator application.

The BiomecaForce 3D AI Force Plates are unique to Stoke Park in the UK and were created by world leading pioneer in biomechanics in sport, JJ Rivet. The force plates enable Stoke Park’s Golf team of experts, a team which includes Rivet, to capture both Kinetic and Kinematic data of golfers and better understand their swing signatures. This information is vital in order to get to the correct swing diagnosis quickly and help the golfer to fulfil their potential.

Stuart Collier, Stoke Park’s director of golf commented: “It was fantastic to host Under Armour for their launch of their superb Under Armour Drive Pro shoe. Our new facility provided the ideal scenario for the launch and we were delighted to be able to showcase the new technology available for coaching here at Stoke Park. Due to the current journey Stoke Park is on, we are able to offer a special and unique experience for golfers, something which was of great appeal to Under Armour. For coaching we are offering individual coaching programmes for all individuals from beginners right now through to professionals.”

Richard Palmer-Jones, Under Armour Golf — Europe added: “When we looked for the right location for the launch of our new Drive Pro footwear it was logical to seek the most innovative golf location in the UK — which is now categorically Stoke Park. Their fusion of Biomecaforce 3D AI Force Plates and Trackman 4 offered us the ability to unveil our technology in a way that the industry had never seen before — in the words of one of our guests ‘it was like being in NASA!’

“We are delighted to be in partnership with Stoke Park and excited by the potential of working ever closer together in the development of our products.”

Photo: Stoke Park Host Under Armour Launch Event In New BiomecaSwing Studio.

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