As part of the Slip! Slap! Swing! campaign, the Melanoma Fund is launching a sponsored sunboard scheme to get free sunscreen dispensers into 100 golf clubs this year, complimenting their educational resources, to benefit the wellbeing of members and greenkeepers. Each sunboard contains a sunscreen dispenser, loaded with a one litre cartridge of SPF50 Stokoderm sunscreen, and a UV dial to support educational information on how, when, and why to apply.
Kingswood Golf and Country Club in Surrey is on a mission to elevate their 1928 James Braid designed golf course by focusing on playing surfaces to heighten player experience and have recruited the expertise of The R&A Sustainable Agronomy Service. Working with their senior agronomist, Simon Watson, a plan has been formulated which includes data driven decision making and a long-range planning within a sustainable mainframe to evolve the parkland course which in its past has hosted the Ladies’ European Open.
Trump Turnberry has strengthened its golf management staff by appointing two industry-leading talents, paving the way to an even brighter future for the iconic venue. Debbie MacMillan has taken up the post of International Golf Business Development Manager, working closely with overseas venues and tour operators to connect an international audience with Turnberry’s golf offering, headlined by the world-famous Ailsa course.
Stoke Park recently hosted the launch of the Under Armour Drive Pro in their newly refurbished state-of-the-art BiomecaSwing Studio. The studio, which contains technology unique to Stoke Park in the UK, is a very exciting addition to Stoke Park’s golf facilities, particularly to its golf coaching programme — an element currently open to guests as planning and renovation works are ongoing. The newly refurbished BiomecaSwing Studio includes a TrackMan 4 doppler radar system which can be used both indoors and outdoors to track the flight of the ball and measure club data at the point of impact.
General manager, Fopke Drijfholt, was relatively new to the golf business when starting his role at Golfclub Landgoed De Compagnie in the Netherlands. With a background in digital marketing and technology, Drijfholt was the right man for the job, especially as the club needed someone to come in and modernise the business. “Making changes in a business like a golf club with a lot of traditions is not an easy task, so it is important to provide modern improvements that is easy for members to accept and embrace,” explains Drijfhol.
Graham Down has been appointed the new golf course manager at Brocket Hall near Welwyn Garden City, Hertfordshire. Down, who will take up the position on March 4, 2024 and will oversee the management and maintenance of the estate’s two championship courses, the Melbourne and the Palmerston, named after former Prime Ministers who once resided at Brocket Hall.
TaylorMade Golf and 15-time major champion and 82-time PGA TOUR winner Tiger Woods have announced an extended partnership to launch a new lifestyle brand appropriately named Sun Day Red. As part of the TaylorMade Golf Company, Sun Day Red will be a completely stand-alone brand with a dedicated team of designers and staff, as well as its own headquarters in San Clemente, California. The Sun Day Red brand was created from the ground up to be one of the most sought-after lifestyle brands with a full range of premium apparel and footwear.
Hertfordshire’s Brocket Hall is to host a series of shot-saving Dave Pelz Scoring Game Schools between March and October this year. The one, two and three-day sessions are aimed at golfers looking to improve their short game and putting techniques under the guidance of one of the world’s leading short game coaches, Dave Pelz, and his highly-trained team. A former physicist, Pelz has dedicated a large part of his life to scientifically analyzing the golf swing and paying particular attention to the short game.
Guy Riggott has been promoted to the role of Chief Operating Officer in the Golf Division of BGL with immediate effect. Having joined the business in September 2014 as operations director, Riggott has spearheaded the division’s journey while prioritising the development of people within his teams, as well as taking great pride in the sustainability journey BGL has undertaken. He was also required to ensure the prosperity of the golf business throughout the Pandemic.
Golf Genius has announced the Faldo Series as a new customer, effective immediately. Faldo Series will utilise Golf Genius Tournament Management to elevate the end-to-end golfer experience across its three tours — Elite, Junior, and Futures — with elements such as Series Calendars, WHS Handicapping, Online Registration, Payment Processing, Live Scoring and Golfer Communications.
Rain Bird Golf has introduced a rotor series designed to provide top performance, simplicity and convenience for golf courses everywhere. Featuring Rapid-Adjust and MemoryArc technology, the new 952 Series Rotors can be set at full-circle (360°) or part-circle arcs (30° to 345°) in just seconds with the turn of a screw, making it possible to install the 952 Series throughout the entire course.
In a ground-breaking move towards sustainable hydration, Bluewater, a global pioneer in sophisticated water purification and beverage solutions, has reached a significant environmental milestone in February at the 2024 PGA AT&T Championship at Pebble Beach. In collaboration with HNS Sports and the Monterey Peninsula Foundation, Bluewater’s hydration solutions successfully eliminated the need for over 13,000 single-use plastic bottles, preventing them from contributing to landfill waste.
UGolf Bluegreen has further enhanced its status as Europe’s largest golf course operator after adding the prestigious Valescure Golf and Tennis Club to its growing network of clubs in France. The world’s fifth biggest golf club management company has strengthened its presence in the country’s south-east region after finalising an agreement with the historic French venue’s owners, the Najeti Hotels and Golf Collection group.
The Grove has announced the promotion of existing head of golf sales, Joel Westwell, to the role of director of golf. Having been part of the team for over six years, Westwell steps into the new leadership role with a rich history at The Grove, bringing a wealth of experience and deep understanding of the resort’s intricate golf operations. He replaces Brad Gould, who leaves The Grove after 17 years to begin a new position as managing director at The National Golf Centre at Woodhall Spa.